Jimmy's History of Longview, Texas

Mobberly Hotel and Mobberly Cafe The Longview Daily News April 24, 1938 Page 80

The Longview Sunday News-Journal April 11, 1948 Page 8

 Located on Marshall Ave/Hwy 80 near Eastman Road.

 

  Elk Theatre Ad for "The Loaded Door" The Longview Daily Leader Longview, Texas Friday, September 8, 1922 Page 4 Copyright Disclaimer  

by Dr. Joe Hendrix

by Dr. Joe Hendrix  

"5th Annual Paramount Week" at the Rembert Theatre The Longview Daily Leader Longview, Texas Wednesday, September 22, 1922 Page Three

Perkin's Bro's Company Ad The Longview Daily Leader Longview, Texas Wednesday, September 22, 1922 Page 1

The 1909 Longview High School was located on the corner of present day College St. & Avalon Ave. behind the former Nicholson Memorial Library building.  The 1909 building was the first brick high school in Longview.  It served the home of the Lobos from 1909 to 1928 when a new high school was constructed (present day Longview Early Graduation High School ).  The 1909 building served as Campus Ward Elementary School from 1928 - 1944 when it was destroyed by fire. A modern elementary school was built that would later serve as the annex to the then Foster Middle School .    

This was an ad in a Longview map.  Courtesy of Longview Public Library. 

October 4, 1957

The City of Longview is realigning the intersection of Estes Parkway, High Street, and Mobberly Avenue.  Work started this year to convert the "Y" intersection into a "T" intersection.  Part of this work includes extending Bostic Drive across Green Street and intersect with Mobberly Avenue.  Currently Bostic Drive "T" intersects with Green Street, however not for long as the contractors have cleared the new extension as seen in the photograph below. The cross street with pavement is Green Street.  Because of the dirtwork the cracks in the street stand out.  To see this kind of deterioration of a city street is shameful.  Not even a seal coat!  This is not isolated.  If you drive through the neighborhood around LeTourneau University you will notice most of the streets are deteriorating.  If this had been on the north side this would have been resolved and never allowed to deteriorate to this point.  To see a street in this condition is a ...

LeTourneau University has an online museum where the link to copies of the school magazine and videos, documenting Longview back in the day.  Check the links out below! LeTourneau NOW Current Issue NOW! Magazine by letourneauuniversity Stack - Issuu LeTourneau NOW Publication https://archive.org/details/letourneaunow?sort=titleSorter LeTourneau University Video Archives https://vimeo.com/letuarchives

The former McDonald's located at 3118 Estes Parkway was built in 1987.  I worked there as a teenager and early 20s from 1996-1999. A new modern building was constructed south on the other side of Interstate 20 and this McDonald's closed in 2022 after 35 years in operation.  I've been told this building will be demolished.   When I worked at McDonald's the America's Best Inn was the former Stratford House Inn which was an upscale hotel, and on the other side where the Economy Inn is was the Ramada Inn, also an upper class hotel.  Both hotels have bottomed out and will eventually close and more than likely torn down.   Click here for additional photos of this McDonald's.    

The former popular south Longview hamburger joint, Dari Creme, closed in the late 1990s and was converted to a laundromat.  At some point it caught fire but was extinguished.  It remained closed and at one time a sign promoting a donut shop was painted on the boarded up windows.  A severe spring storm rolled through toppling half of the iconic Dari Creme sign.  The building was partially demolished and property somewhat cleaned up however outside walls on three sides were left behind. I used to eat here with my mom.  Their hamburgers were the best in town and their french fries were cut from fresh potatoes on site.  In some of the photos you will see small round holes where the tables and chairs were connected to the floor.  The restrooms had the exact same mosaic tile you see in the photos below.  The women's room was on the left and the men's room was on the right (the cleaner one).   I wonder what happened??? Click here to view additi...

I visited Longview today meeting up with Paul Jones and Marc Welch at the Gregg County Historical Museum.  Marc and I went into the museum to cool off while waiting for Paul.  After Paul arrived I purchased the 1965 Lobo annual from him then I headed over and took pictures of the progress of the new LEDCO office building on the site of old Longview High School .  For my main Longview High School 1932 album click here .

Some people collect coins, other collect stamps.  I collect Lobo annuals.  I love their history, especially of the schools and the businesses that advertise in the back of the books.  Here is my collection as of June 28, 2022.  I still have a ways to go! A list of years I am missing is listed at the bottom of this page. 1939 1943 1945 1946 1947 1949 1950 1953 1954 1955 1956 1957 1958 1959 1961 1962 1964 1965 1968 1970 1971 1980 1984 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2002 2003 2004 2005 Lobo Annuals I still need for my collection Pre 1939 1940 1941 1942 1944 1948 1951 1952 1960 1963 1965 1966 1967 1969 1972 1973 1974 1975 1976 1977 1978 1979 1981 1982 1983 1985 1986 1987 1988 1989 2000 2001 2006 and after