Originally Published in The Longview Daily News on January 1, 1947.
The W. P. Hurst Motor Company, founded in 1931 by Walter P. Hurst, has kept pace with the growth of Longview by offering an ever increasing variety of machines and services to its customers in Longview and surrounding territory.
This company is the dealership for the well known International and McCormick-Deering line which comprise trucks, farm tractors, farm machinery, dairy and refrigeration equipment.
The line of Interantional trucks is complete from the 1/2-ton pick-up to the new West-Coast models of up to 90,000 pounds gross vehicle weight rating. This new line of extra heavy-duty models was developed for on-and-off highway work in mountainous territory, and for heavy oil field service. Each truck model of this complete line is available in various wheelbases; a variety of gear ratios and such optional features as tire sizes, two-speed axles, increased cooling capacity, increased braking, power brakes, and others.
Walter Hurst, owner and manager, states that this large variety of truck sizes with various gear ratios assures the owner of acquiring a truck suited to his specific hauling job. International Harvester Company engineers have developed a scientific methods for determing the right truck for the job by combining such factors as load to be handled, desire road speed, nature of terrain over which the truck will be operated, whether the entire load is hauled over the complete route or whether the load is diminished over a given route. These factors, furnished by the prospective purchaser, enable us to recommend the right size truck, which will assure him of acquiring the most economical unit capable of doing his transportation job, states Mr. Hurst.
Since the Harvester Company developed the first Farmall and the Farmall System of farming in 1924, the line of farm equipment has been added to and improved to the point where we can offer a tractor, with equipment for any size farm from 40 acres on up to the largest, says D. V. (Dave) McClaran, assistant manager. The newest addition to the tractor line is the small "Cub," a one-row tractor for the small farms up to 40 acres. Dave says he hopes to have some of these small tractors in time for next season. While the International Harvester Company offers a large variety of sizes and types of farm machinery, only those best adapted to the East Texas area are offered for sale by the W. P. Hurst Motor Company. This policy, as established by Mr. Hurst, reflects on his wide experience in selecting the right machine for the job at hand.
The W. P. Hurst Motor Company also offers its tractor owners various machines such as loaders, bulldozers, post-hole diggers, and scrapers, built by reputable manufacturers, and proven in service before being recommended. The nationally advertised Bolens-Huski garden tractor is on display and more than 20 are out in the inventory doing a good job for the large garden and truck growers.
The dairy equipment line is complete with milkers, cream separators, solution racks, and milk coolers. While the Harvester Company has built refrigeration equipment for a number of years, the line is to be expanded to include home freezers and refrigerators, and a complete line of commercial refrigeration, states Walter Hurst, Jr., salesman and refrigeration serviceman.
The W. P. Hurst Motor Company maintains a complete stock of genuine I. H. C. parts and accessories to meet the needs of the trade area. It has been the policy of this concern to offer only genuine repair parts made by the same workmen, in the same factory, to the same high standards of precision as we used in the assembly of the new truck, tractor, or farm machine. This use of genuine I. H. C. parts assures the owner of again bringing his equipment back to the efficiency of a new machine after a long period of economical service.
Don Florey and Lawson McKelvey, of the parts department, state that, while some parts are still on the critical list a greater volume of parts orders are being filled at the Branch House with fewer back-orders to the factory.
The office force of the W. P. Hurst Motor Company included Mrs. C. W. Zuber as bookkeeper and Mr. Ralph Dunn, stock-record clerk.
The service department, headed by Frank Godfrey as service manager has built a reputation for performing the kind of service work that stands up to new truck or tractor performance. Frank as been with the W. P. Hurst Motor Company since 1935 in the capacity of mechanic and service manager. We have expanded our service department as the need for more complex and more precise service procedures have been demanded by larger trucks, more speed and more precision tools and a precise knowledge of the machine. The tool room, operated by Lawrence McKelvey, contains such special equipment as wet-valve refacer, valve seat grinder, valve seat inserting tools, lathe, hydraulic press, engine analizer, bushing grinder, boring bar, special brake service equipment and other machines designed to do the precision work according to factory specifications.
"Knowledge of the product is essential to good service work," states Mr. Godfrey, "and comes to us in the form of service bulletins, branch house schools, and the Harvester Company's Blue Ribbon Service Training Course, all designed to keep us informed on improvements made to various machines, and latest servicing methods."
Other members of the service department are: H. M. Lobb, Wilson League, and W. B. King, Mechanics, Vernon Leith, Mechanic apprentice, and William Goodwin, porter.
The W. P. Hurst Motor Company invites you to look over its machines and service facilities.
Policy of this firm will always be: Best Merchandise and Service Available at Fair Prices.
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